Wednesday, February 15, 2012

Word of the Week #2

Word: synergy

Source info: Mass Communication: Living in a media world (textbook)
Sentence: Companies that had counted on consolidation to bring in profits from synergy were likely to be disappointed as often as they were pleased.
Definition: synergy
-noun, combined action or functioning; a combination of effects that is greater than the sum of individual effects.

example:
The synergy between human knowledge and technology is what has made the digital realm so explosive.

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