Wednesday, February 8, 2012

Word of the Week #1

Word: metonymic

Source info: Visual Communications lecture
Sentence: Roland Barthes introduced his metonymic codes in his chain of associations.
Definition: metonymic- derived from metonymy;
metonymy
-noun, the substitution of a word referring to an attribute of the thing that is meant.

example:
The golden arches symbol has become a metonymic code for McDonalds.

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